By Matthew Bado, TSB Staff
TownSquareBuzz.com, McKinney’s community news and information website, was profiled in the Columbia Journalism Review on February 8, 2012. Moreover, Whichbox Media, the dynamic web platform that powers TSB, was named to the “OnMedia 100,” a list of 100 companies that are “developing game-changing approaches and technologies that are likely to push outside the bounds of existing markets.”
The Columbia Journalism Review profile documents the evolution of TSB, beginning as a sports-only website in 2005, expanding to McKinneyNews.net and then rebranding as TownSquareBuzz.com.
The profile also highlights the stories that put the growing news site on the map, including the infamous Texas cheerleader scandal at McKinney North High School; the 2010 police shoot-out at a public safety building; and most recently, a series on the school district’s efforts to combat childhood obesity.
TSB teamed with Whichbox Media in Dallas to launch the rebranded McKinneyNews.net as TownSquareBuzz.com in January 2011. Whichbox® is all media content creation, content management, social networking, social media and user generated content, ad-serving, e-commerce, delivery to any tablet device, multi domain management, and more: all wrapped in one.
“The make-up of OnMedia 100 represents forward-thinking media companies in a year charged with disruptive change. The emergence of Web-fueled TV and the explosive growth of smartphones and tablets are challenging the media world to transform itself into a global, consumer-focused industry. Coupled with the socialization of everything, this year’s digital media and entertainment startups are boldly charging into future, ready to reinvent the establishment with new, invigorating products and services.,” says Tony Perkins, founder and editor of AlwaysOn.”
Whichbox Media joins other familiar tech companies on the “OnMedia 100” list including Pinterest, Shazam, Foursquare, Tumblr, Living Social and more.