The McKinney Convention and Visitors Bureau(MCVB) has an office space in McKinney, however, most McKinney residents have never entered their door. Nor should they, as the job as the MCVB is to promote our city to tourists and visitors outside of our city, including the corporate clients who potentially bring tax dollars to our city by booking hotel meeting space.
MCVB’s staff of four work tirelessly to promote our city. They talk it up to people who call in to find out what events McKinney has to offer. They attend conferences and staff trade shows to hand out publications and materials about McKinney. They work to enhance the economic development of our city by calling on potential corporate clients with hopes of attracting groups to hold corporate meetings at various locations within the city. Visitors who spend money on hotels, food, retails equals more tax dollars for McKinney’s coffers.
In an effort to lure tourists to town, the MCVB website paints an almost Mayberryish picture of McKinney. “Home to one of the state’s largest historic districts and the country’s fastest growing populations, McKinney’s charm and comfortable pace is quite different from the metroplex’s urban sprawl. The city’s tree-lined streets, historic downtown and tight-knit community give McKinney a friendly, small-town feel. Discover McKinney and find out why we truly are Unique by Nature!”
So what goes on behind the scenes at the MCVB? TownSquareBuzz recently sat down for a video interview with the Executive Director of MCBV, Diann Bayes. Here is part I of our interview: