Monday , 25 September 2017

Postcards with City Logo Not Issued by City

Postcards with City Logo Not Issued by City

Postcards with City Logo Not Issued by City

The City of McKinney has issued a caution to residents regarding surveys which appear to be from the city but are not.  The notice was issued following a postcard mailed to some McKinney voters this week by a Lubbock-based polling company, which included the city’s “Unique by Nature” logo, signature green color and a photo of a McKinney water tower showing the city’s logo.  The postcard asked recipients to log-on to a website to participate in a poll which included questions about the city’s hotel and conference center development and the upcoming city and school district elections.

The City of McKinney  issued the following note in today’s issue of its e-newsletter:

“In today’s digital age, there are times when surveys or questionnaires go out that may have the “look and feel” that they are from the city, and may even go so far as to use the City of McKinney logo without permission to further give that impression.

Please remember, any survey or other questionnaire that is an official undertaking of the City of McKinney will be explicitly identified as such. If a survey, questionnaire or other communication does not clearly state that it is an official communication from the city, then it most likely is not.

Official City of McKinney surveys or questionnaires will include information that it is an official city undertaking and will provide contact information from the city for questions or verification.

Should you receive a survey or questionnaire and you find you are unsure if it is from the City of McKinney, please contact the City Manager’s Office at (972) 547-7500.”

Mike Stevens, owner of Action Printing in Lubbock, which conducted the mailing, said it was not intended to appear to be from the City of McKinney.  “It is not from the city in any way,” said Stevens, who did not say who commissioned the poll.

“Our company conducts polling throughout the Southwestern United States for many entities including businesses, candidates, PACs, cities and many others,” he said.  “Sometimes we are able to share the name of the client and sometimes, as in this case, we are not.”

The postcards contained a unique web address for each recipient.  After logging in, the webpage again displayed the City of McKinney’s logo. Participants were asked their opinions on the current City Council and MISD elections, and to prioritize a list of projects for the city including a hotel conference center, real estate development, transportation, business retention, education and airport development.
 

“Any survey or other questionnaire that is an official undertaking of the City of McKinney will be explicitly identified as such”

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