On February 23, during their regular meeting, the McKinney Community Development Corporation (MCDC) Board of Directors approved funding in the amount of $15,000 to the McKinney Chamber for the Buy Local Campaign, “McKinney First! Be Vocal. Buy Local”.
“Our objective is to gain greater general awareness by businesses and residents alike that spending your dollars in your community vs. outside your community has substantial positive impact on your community,” says Chamber President Jodi Ann LaFreniere. “Our goal is to encourage residents and businesses to make every effort to spend their dollars in McKinney before shopping outside our community.”
A strong buy local initiative indicates to prospective and existing businesses, along with entrepreneurs, that the city and community care about their success and are making every attempt to educate consumers of the importance of supporting local businesses and the contributions that independent businesses make to a community’s economic health and well being.
The McKinney First! Be Vocal. Buy Local. initiative allows the Chamber to demonstrate that it is committed to the success of the businesses that are located here, develop additional resources to be reinvested in community and support economic development through sales tax revenue. The initiative also continues to build pride and support for the community.
The McKinney Chamber will develop a sustained presence throughout the year at all chamber events, four major community events which include Art Walk, Bike The Bricks, Oktoberfest and Dickens of a Christmas, as well as a regular presence in McKinney Magazine.
Studies in other communities that have adopted buy local campaigns report significant changes in purchasing behavior that has had the following effects on the community:
- Consumers are 58% more deliberate in choosing local, independent businesses.
- As a result of the Chamber’s “Take the Pledge” campaign, more than 110 businesses have pledged to shift 5% of the money spent outside McKinney to a local vendor.
- 92% of participating businesses recommend the program to other businesses
- Cities that have buy local campaigns report larger increases in holiday sales than cities withoutsuch campaigns.
- Encourages Community – Locally owned business contribute more than twice as much of their revenue to local charities than larger chains do. Visit mckinneyfirst.com and find out more.
The recent grant fits MCDC’s mission: to work proactively, in partnership with others to promote and fund community and economic development projects that maintain and enhance the quality of life in McKinney. Visit mckinneycdc.org to learn more.