Sunday , 24 June 2018

McKinney Broadcasting Students to Begin Streaming Videos of Football Games Online

McKINNEY, Texas—Broadcast journalism students at all three McKinney ISD high schools will be producing on-demand streaming video of varsity football home games this season, McKinney ISD announced this week. The student crews will be using the PlayOn! Sports technology, allowing students to get real-world experience in producing and streaming high school sports events through an all-digital network.

McKinney ISD has partnered with the National Federation of High Schools Network and its School Broadcast Program to provide the opportunity for the broadcast students at McKinney, McKinney North, and McKinney Boyd. Using NFHS’ turn-key technology, students will have opportunities to learn about video production, graphics, Web hosting, on-the-field reporting, and camera operations.

The NFHS Network streams high school games and events on-demand in more than 40 states. Because of University Interscholastic League regulations, the streaming video broadcasts of MISD home football games won’t be available until one hour after the conclusion of each game. All other sports and school-related events can be streamed live. In addition, the network allows for non-sports content, including daily video announcements, fine arts productions, and graduation ceremonies.

“This opportunity will greatly benefit myself and all of the other high school broadcast journalism students in McKinney ISD because it will allow us to get the experience in a field that we aren’t as familiar with,” said Julian Esparza, a senior broadcast journalism student at McKinney North. “Most students who pursue broadcast journalism don’t get to do a live broadcast until they get to college, but this agreement allows us to get that experience before we go to college.”

Student advisors at the three high schools say that the practical experience will be invaluable and provide a “lab-like” atmosphere, with instruction and learning that cannot be duplicated in the classroom.

“This will give our broadcast journalism program more credibility and makes us a more attractive option for students who might have waited until college to explore the broadcast industry,” said Kristina Steinhauser, who leads the broadcast journalism program at McKinney Boyd. “The new relationship with NFHS network offers our students the opportunity to have real-world experience in high school and provides a significant advantage going into college and careers in broadcast.”

To find out how to access the subscription-based broadcast, visit or download the free smart phone app.

McKinney Independent School District Press Release

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