2011 ended on a gracious note for Community Lifeline Center. As December came to a close there was a real and palpable concern about how the needs of the community – as well as the needs of the organization – would be met. But, last minute reimbursements and donations arrived [one substantial gift from someone whose generosity is exceeded only by their wish for anonymity], so Community Lifeline Center was able to help families over the holidays and into the New Year.
We enter 2012 cautiously encouraged by the gains made in the past couple of years, recognizing that those in real need have not yet felt the strong shoulder of improved circumstance. This is certainly not unique to the communities CLC serves, but a national reality. A recent study of 2011 nonprofit fundraising suggests 2012 will be a challenging year. Some of the national findings:
- No matter how large the nonprofit, the sector they served, or their geographic location, 65% reported an increase in demand for their services in 2011 Vs the prior year.
- At the same time, nearly 60% of nonprofit organizations reported their 2011 fundraising results were lower, or the same as 2011.
- Smaller organizations were most likely to experience reductions in fundraising revenue in 2011
Support and service groups like Community Lifeline Center are all under pressure to do more, with less. And, for the most part, they do. Community Lifeline was able to help thousands of individuals and families in 2011 – more than 450 every month – manage an unexpected crisis: provide financial assistance, job and life skills training, and serve as their advocates. While there were occasional bouts of uncertainty, the CLC mission was enabled by the gracious support of our church partners, the most generous support of the Texas Veterans Commission, the City of McKinney, and local companies.
But, most of all – as is often the case in human services – it was the generous support of the people in this community that ensured the momentum of the CLC mission. The checks that began arriving in December – large, medium and small – served as testament to the goodness and graciousness of the community in which we live.
If you visit the CLC website you’ll find these words:” Community Lifeline Center exists because a community stands tallest when it kneels to offer a helping hand.” Those who support Community Lifeline don’t care because they give: they give because they care.
Giving is very personal. And very local.