The City of McKinney Communications and Marketing Department received three prestigious awards from the Texas Association of Municipal Information Officers (TAMIO), presented at their annual conference this month. TAMIO is an affiliate of the Texas Municipal League, which represents 98 percent of Texas’ urban population through it’s more that 1,000 member cities and towns.
The city won first place in the marketing plans/campaigns for cities with populations of 100,000 or more category for the campaign to promote McKinney as the
“Number 5 Best Place to Live in America” designation by Money Magazine. Judges comments were that it “did what it was supposed to do immediately” and that they liked the “very consistent message and branding.”
The City’s 2010 annual report, “A Unique Perspective,” also took top honors across all population categories. Judges commented on the “nice use of photography” and comprehensive messaging.
The McKinney weekly e-newsletter also received a second place Silver Star award in the Tech Services E-news category.
“With the increasingly complex role of communicating in compelling and identifiable ways that stand out in a sea of messages, awards like these are harder than ever to achieve. We have a great story to tell in McKinney and we are honored to be recognized among tough competition,” said Marketing and Communications Director CoCo Good. “Awards like these are testament to the commitment City leadership has to strong communications with residents, businesses and visitors in support of a transparent government while simultaneously conveying a compelling brand and image for the community internally and externally to the city.”