3CMA, the City-County Communications and Marketing Association, is the leading organization for local government communications. The Saavy awards recognize the best strategic marketing and compelling communications programs nationwide. McKinney competed among more than 500 entries from hundreds of cities nationwide.
- · Award of Excellence – For the city website, www.mckinneytexas.org, re-launched in 2012 with a new look and functionality
- · Award of Excellence – For marketing strategy and campaigns for the “Best Places to Live in America” communications and marketing plan and subsequent campaign executed after the #2 award on the 2012 list, issued by Money Magazine
- · Silver Circle Award – For the McKinney Overview Video, It Just Keeps Getting Better, first unveiled at the State of the Community
“To take awards home in three distinct and diverse categories shows the well-rounded nature and strength of the team’s work across every facet of our responsibility. Both the strategy and supporting deliverables and results have been recognized for using an effective integrated marketing communications approach. Awards like the national Savvys exemplify the quality and continuity of work designed to benefit the community, and the commitment of each team member to continue to raise the bar,” said Communications Director CoCo Good.
Story submitted by Anna Clark, City of McKinney