Friday , 25 May 2018

Boss Fight Entertainment Launches

castlevilleBoss Fight Entertainment, a new 25-person company based in McKinney and focused on creating breakthrough, original free-to-play games for mobile devices, was announced Tuesday.

Led by the senior management and creative talent of former Bonfire Studios, and later acquired becoming Zynga Dallas, Boss Fight’s core team was behind the hugely-successful CastleVille, Age of Empires and Halo Wars franchises. The studio is led by a veteran management team anchored by President and CEO, David Rippy, Chief Creative Officer, Bill Jackson, and Chief Operating Officer, Scott Winsett.

“Boss Fight is made up of an incredible group of people who have worked together for over a decade, dating back to Ensemble Studios,” said Rippy. “Our shared history of making successful games across console, mobile, PC, and social networks is uncommon in the industry and is one of the things that makes Boss Fight uniquely positioned in mobile gaming.”

“We learned quite a bit about designing and operating free-to-play games over the last five years,” commented Jackson. “Boss Fight’s next game will combine everything we know about free-to-play and mobile with the high production quality of our biggest franchise titles. We’re already working on an original IP that we’ll start talking about in the coming months.”

“The future is mobile and tablet gaming; playing anytime, anywhere, with anyone, added Winsett. “ That freedom of choice, combined with free-to-play, makes this the biggest shift we’ve seen in the industry in years. We know we have the right strategy at the right time and are ready to focus on the opportunities of the future.”

Boss Fight’s first game is expected to be announced in the coming months with the team fully focused on development of the title. With deep experience and knowledge in building fun, successful free-to-play games, Boss Fight has a strong advantage over other mobile developers due to its team’s history of high quality games and smart monetization systems. This enables Boss Fight the ability to offer players extremely compelling gameplay for free, while letting those who want to enhance the experience to do so if they choose.

Story by Sean Kauppinen

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