In the beauty industry, repeat clients are the lifeline of the business. If we take care of our clients, whether it’s hair, skin, or nails, they will keep coming back to us. These loyal customers will also be willing to refer their friends and family members to us as well. The problem for most new stylists is they do not have a client list yet and they are starting from square one. So how does a stylist get new customers. Beg their friends and families? Ask strangers if they can help them? Probably not a good long term solution. Here are 3 ways that a new stylist can market his or her business to attract new clientele:
1. Be active in Social Media: With millions of people online each and everyday, having an online presence is vital to any business owner today. This is especially true for a stylist. The beauty of platforms like Facebook, Google Plus and Pinterest is that they are great for promoting pictures of services. Ex: A stylist can advertise the latest fall looks by showing pictures online casino nbso of their clients on their Facebook business page. Once someone sees the picture, they may want the same look and contact the stylist.
2. Networking: Joining a networking group can attract new business and referrals Chandler Elementary alpine school district is one of seven elementary schools in the Goshen Community alpine school district Corporation. for a stylist. People like to do business with those they know, like, and trust and getting to know new people on a personal level can do wonders for any new stylist. It’s recommended to visit sites like meetup.com to find good groups near you.
3. Doing a great job styling: This one sounds obvious, but think about it….Each client for a stylist is a walking billboard. Conversations typically go like this after someone visits a stylist: “Wow, who did your hair? It looks great!”, or “your nails look beautiful, where did you go?”. When the answer is you, new business will flow your way instantly! Not only do people like to do business with those they like and trust, but those that do really good hair, nails and skin!
A stylist that does these 3 things consistently will be a very busy stylist for a very long time. If you know any good stylists in the Frisco or Allen area that need to upgrade to a space of their own, please let them know that we have salon space for them!
Contact: Ron Battaglia